← Cost of living

Cost of living · Who is affected · UK · 1996 and 2025 data

Who is better off than 30 years ago, and who is worse off?

On typical full-time pay, someone renting and saving for a home keeps 30p of each £1 for everything else, against 48p 30 years ago. Someone who owns outright is better off. Meet three people and seven households: what comes in, what goes out, what they owe, and what Budget 2026 means for them.

Evidence last reviewed 29 October 2026

Three people, three answers

  • Kyle, 24

    Low pay · lives alone · renting

    Worse off than 30 years ago

    +57%

    more of his take-home pay goes on rent than for someone in his place 30 years ago

    Kyle works full time in a warehouse on about £23,918 a year, close to the National Living Wage. He rents on his own and is trying to save. The same job, at the same point in the pay scale, paid £9,394 30 years ago. His pay has risen about 2.8 times. The average rent has risen 4.3 times.

    Measure30 years agoNow
    Take-home pay, a month£626£1,728
    Average private rent, a month£310£1,345
    Rent as a share of take-home pay50%78%

    Budget 2026 · How does it help me?

    The Treasury estimates households in income group 3 of 10 (1 is the lowest) gain about £70 a year on average (2027-28), counting tax, benefits and public services.

    • Support for Energy Bills: No VAT on his electricity from October 2026 to July 2027.
    • Bus Fares: Single bus fares capped at £2 outside London for a year from January 2027, if he takes the bus to work.
    • Your First Home: A new equity loan for first-time buyers from April 2027, once he has a deposit.
    What this leaves out

    Rent is the UK average for all private lets, including London, set against one person's pay. Many people on low pay share a home to bring this down. Kyle has no help from benefits in this example.

    The Budget figure is the Treasury’s average for households with a similar income and make-up, not this person’s exact gain.

  • Chloe, 33

    Middle pay · new baby · renting and saving to buy

    Worse off than 30 years ago

    +28%

    more of her take-home pay for the same life as 30 years ago

    Chloe is a nurse on the typical full-time wage, £39,863 a year (April 2025). She has just had her first baby and wants to buy. To save a deposit on the average home she needs 13.6 years, not 2.3. Owning it takes about 49 years from her first saving, not 27.

    Measure30 years agoNow
    Years of take-home pay to own the average home10.020.3
    Deposit£5,342£87,897
    The home, pence in each £1 (modelled, spread over the years to own)37p74p

    Budget 2026 · How does it help me?

    The Treasury estimates households in income group 5 of 10 (1 is the lowest) gain about £43 a year on average (2027-28), counting tax, benefits and public services.

    What this leaves out

    One earner, no help from family. Childcare is not in the model, so for Chloe the real squeeze is larger. Range +24% to +38% on other lending limits and price indices.

    The Budget figure is the Treasury’s average for households with a similar income and make-up, not this person’s exact gain.

  • Richard, 58

    Higher income · owns his home outright · runs two businesses

    Better off than 30 years ago

    −15%

    change in what everything except the home takes from his pay, against 30 years ago

    Richard bought the average home for £53,415 30 years ago, with a 10% deposit. The mortgage is paid off, and the same home is now worth about £267,281. With no rent or mortgage, the bills, food and goods of that life take less of his pay than they did. Energy and Council Tax are the exceptions.

    Measure30 years agoNow
    Price of the average home£53,415£267,281
    Rent or mortgage, a month£319£0
    Everything else, pence in each £1 (same modelled comparison)63p54p

    Budget 2026 · How does it help me?

    The Treasury estimates the 10% with the highest incomes lose about £105 a year on average (2027-28), counting tax, benefits and public services.

    What this leaves out

    The everything-else figure is for a median earner's basket. A higher earner spends more, but the direction is the same: without housing costs, most of the basket rose more slowly than pay. The gain in the home's value is wealth, not spending money.

    The Budget figure is the Treasury’s average for households with a similar income and make-up, not this person’s exact gain.

Seven households: what is left after the bills and debts?

Seven fictional households in England, 2026/27. Pay, tax, National Insurance, benefits and student loans follow the official rules; rents, bills and other debts are stated assumptions. Amounts are a month, rounded to the pound. They are examples, not a sample: different sizes and incomes mean the money left is not the same standard of living.

Four situations

  • Renting on one wage

    Alex

    28 · one adult · private renter

    −£113

    a month: the income runs out after housing, bills and debts

    See Alex’s month →
  • Saving to buy

    Amir & Sana

    29 & 27 · two earners · renting before buying

    £1,534

    left a month after housing, bills and debts

    See Amir & Sana’s month →

Three more households

  • Social renting with two children

    Dan & Tracey

    38 & 36 · children aged 8 & 12 · social rent

    £1,548

    left a month after housing, bills and debts

    See Dan & Tracey’s month →
  • A pensioner renting alone

    Zoe

    75 · lives alone · social renter · no savings

    £476

    left a month after housing, bills and debts

    See Zoe’s month →
  • A young family who have just bought

    Olivia & Ben

    22 & 23 · one baby · first-time homeowners

    £1,092

    left a month after housing, bills and debts

    See Olivia & Ben’s month →

The pictures are illustrations of fictional people.

All seven side by side

A month, 2026/27. Totals are worked out from exact amounts, then rounded.
HouseholdComing inHousingOther billsDebtsLeft
AlexRenting on one wage£2,127£1,406£760£75−£113
Amir & SanaSaving to buy£4,312£1,406£1,325£47£1,534
Marcus & HelenPaying a mortgage£4,223£1,223£2,000£230£770
Paul & StaceyOwning outright£2,692£0£1,425£0£1,267
Dan & TraceySocial renting with two children£4,223£600£1,850£225£1,548
ZoeA pensioner renting alone£1,031£0£555£0£476
Olivia & BenA young family who have just bought£3,579£866£1,460£160£1,092

Same pay, same children: owning against renting

Marcus & Helen and Dan & Tracey earn the same, have children the same ages and the same everyday bills. The differences are a mortgage against a social rent, the owners’ repairs reserve and different car finance and other debts.

A monthMarcus & HelenDan & Tracey
Money coming in£4,223£4,223
Rent or mortgage£1,223£600
Other bills and reserves£2,000£1,850
Debt repayments£230£225
Left each month£770£1,548

The owners have £778 less a month. Part of their mortgage payment repays the loan, so they are building up a home they own; the renters are not. Two examples cannot show that owners or renters in general are better or worse off.

Which one is closest to you?

  • I rent and I am not saving for a home

    32% → 50%

    of take-home pay goes on rent

    Rent is 4.3 times what it was 30 years ago. Take-home pay is 2.8 times what it was. On the English Housing Survey rent figure the share today is about 40%.

    What this leaves out

    Private rent, UK mean from the ONS index against a 1996 survey figure. Different measures.

  • I rent and I am saving to buy

    +28%

    more of take-home pay than the same life 30 years ago

    The deposit takes 13.6 years to save, not 2.3. The whole route to owning takes about 49 years, not 27.

    What this leaves out

    Range +24% to +38% on other borrowing limits and price indices. One earner, no help from family.

  • I live at home while I save

    +10%

    more than the same life 30 years ago

    Living at home with a small rent takes much of the sting out of the wait. The deposit and the mortgage are just as large.

    What this leaves out

    The rent paid at home is a placeholder: 20% of the market rent. 28.7% of 20 to 34 year olds lived with parents in 2025.

  • I am buying now

    33% → 31%

    of take-home pay goes on the monthly mortgage payment

    The monthly payment is not the problem: mortgage rates are lower than in 1996. The deposit is. It is 16.5 times the 1996 deposit.

    What this leaves out

    Payment on a loan of 4.5 times pay over 35 years, against a 25-year loan after tax relief in 1996.

  • I own my home outright

    −15%

    for everything except the home

    Without rent or a mortgage, the rest of the shopping basket of 30 years ago takes less of take-home pay than it did. Energy and Council Tax are the exceptions.

    What this leaves out

    A model result for one earner. A figure for all households, including owners, has not yet been published with its workings.

How each number is worked out

All are one median full-time earner, set against take-home pay, 30 years ago and now.
ReaderWhat is countedResult
Renting, not savingPrivate rent, a month, against take-home pay a month. Three rent measures: £1,345, £1,315, £1,083.32% then; 40% to 50% now
Renting and savingRent while saving, the deposit and every mortgage payment, plus the rest of the shopping basket of 30 years ago, priced today.+28% (range +24% to +38%)
Living at homeThe same, with rent while saving at 20% of the market rent. The 20% is a placeholder.+10%; a rough mix of renters and people at home +23%
Buying nowThe first-year mortgage payment then, after tax relief; a 4.5 times pay loan over 35 years today.33% then; 31% now; deposit 16.5 times larger
Owning outrightEverything in the basket of 30 years ago except the home: bills, food, goods, motoring and the rest.−15%

Rent and the home are one route in the model, so a renter saving and a renter not saving share the rent figure. The mix of renters and people at home uses 28.7% of 20 to 34 year olds living with parents in 2025 (ONS). The 1996 share of about 20% is second-hand and has not been checked at source.

Who the headline example leaves out

The headline follows one earner who rents, saves and buys. Families, two-earner couples, pensioners and social renters are in the households above. Still missing: people helped by family with a deposit, people who bought between about 2010 and now (their mortgage depends on when they bought), single parents, and Scotland, which has its own income tax rates.

The wider picture

The pinch is larger at lower incomes. In April 2024 to March 2025, households in the lowest-income fifthWho is in this group? spent 40.9% of their recorded spending on food, housing (excluding mortgage payments and Council Tax) and energy. For all households it was 28.4% (April 2024 to March 2025, UK, survey-reported spending). See where household money goes and what debt repayments leave to live on.

Sources and methods (5)

Method notes

  • Every number here comes from the same model as the main page. Nothing is added for a reader that the model cannot calculate.
  • Readers and households are examples built from official figures, not real people or a count of how many people are in each group.
  • Households: CASE_RULES (England, 2026/27 tax, National Insurance, benefit and student loan rules); other amounts are stated assumptions. Each household has its own page with every line, the exact workings and the Budget 2026 measures that touch it. The Treasury's average Budget gain for similar households is shown beside it, never added to it.